Challenges
The idea behind plastics.ai is completely new to the plastics industry and required the complete development and creation of the business model. This model needed to be embedded in a positive user experience (UX), and the dialogue-based AI had to be designed to be appealing and intuitive. The entire system was to be developed with the user in mind, and the feedback gathered was to be incorporated immediately. From a technical perspective, the goal was to ensure a clear separation of static and dynamic content in the finished product, while simultaneously guaranteeing high performance (loading times, etc.).